Public Relations Coordinator
Welcome to our Public Relations (PR) Coordinator resume sample page! This expertly crafted resume template is designed to showcase your expertise in supporting PR campaigns, drafting press releases/media alerts, managing media lists, coordinating events, and tracking media coverage to maintain a positive public image. Whether you work in-house or for a PR agency, this sample highlights key skills like Media Relations, Content Drafting (Press Releases), Event Coordination, Social Media Management, and Media Monitoring tailored to meet top corporate and communication demands. Use this guide to create a polished, results-driven resume that stands out and secures your next career opportunity.
Superbresume.com empowers PR Coordinators to craft resumes that highlight their organizational precision and media relations support expertise. Our platform offers customizable templates tailored for entry-level communications roles, emphasizing skills like Cision/Muck Rack proficiency, media pitch development, content calendar management, and tracking coverage metrics (e.g., impressions, share of voice). With ATS-optimized formats, expert-written content suggestions, and real-time resume analysis, we ensure your resume aligns with job descriptions. Showcase your experience in successfully coordinating media interviews, managing PR logistics for events, or achieving measurable positive media sentiment for a campaign with confidence. Superbresume.com helps you create a polished, results-driven resume that grabs hiring managers’ attention and lands interviews.
How to Write a Resume for a Public Relations Coordinator
Craft a Targeted Summary: Write a 2-3 sentence summary highlighting your expertise in PR campaign support and media relations, proficiency in content drafting and media list management, and success in securing media coverage and maintaining positive brand communication.
Use Reverse-Chronological Format: List recent PR coordinator, communications assistant, or marketing roles first, focusing on measurable media and organizational achievements.
Highlight Certifications/Training: Include credentials like Public Relations Society of America (PRSA) accreditation, specialized media monitoring software training (Cision/Meltwater), or relevant degrees (Communications/PR) to boost credibility.
Quantify Achievements: Use metrics, e.g., “Successfully secured 15+ media placements (print/digital/broadcast) for a product launch campaign, resulting in 1M+ total impressions,” or “Managed and updated a media contact database of 2,000+ journalists, ensuring 99% accuracy,” to show impact.
Incorporate Keywords: Use terms like “Media Relations,” “Press Release Drafting,” “Media Monitoring & Tracking,” “Cision/Muck Rack Proficiency,” “PR Campaign Support,” “Content Calendar Management,” or “Social Media Communications” from job descriptions for ATS.
Detail Communication/Technical Skills: List proficiency with specific PR software, writing/editing (AP Style), social media scheduling, event logistics, and basic budget tracking in a dedicated skills section.
Showcase PR Projects: Highlight 3-4 key campaigns or responsibilities (e.g., managing the logistics for a press conference, drafting a press kit, tracking media sentiment for a crisis), detailing the scope, the challenge, and the quantified coverage/sentiment result.
Emphasize Soft Skills: Include strong written/verbal communication, attention to detail, organizational excellence, rapid responsiveness, and professionalism (media interaction).
Keep It Concise: Limit your resume to 1 page, focusing on relevant PR support, media coordination, and administrative experience.
Proofread Thoroughly: Eliminate typos or jargon for a professional document.
Digital PR and Influencer Management: Focus on expertise identifying, tracking, and coordinating outreach to digital media contacts, bloggers, and micro-influencers relevant to the brand's niche.
Media Monitoring and Sentiment Analysis: Highlight proficiency utilizing advanced media monitoring tools (Cision, Meltwater) to track coverage volume, key message pull-through, and analyze media sentiment (positive/negative/neutral).
Content Drafting (Beyond Press Releases): Showcase skills drafting a variety of PR content, including media alerts, contributed articles (ghostwriting support), social media announcements, and Q&A documents.
Crisis Communication Support: Detail experience assisting the PR Manager with media monitoring and coordinating reactive communication during low-level reputation or operational incidents.
Event Logistics for Media: Emphasize hands-on experience managing the logistical setup for press conferences, media interviews, product demos, or press tour coordination.
Metrics-Driven Achievements: Use results like “Successfully pitched a local story that led to 5 minutes of broadcast coverage on a top affiliate network” or “Managed the PR content calendar, ensuring 100% adherence to all product launch dates.”
Targeted Media List Building: Include expertise segmenting media contacts based on their specific beat (e.g., technology, finance, consumer) to ensure high pitch relevance and maximize placement success.
Internal Communication Liaison: Highlight experience coordinating with internal subject matter experts (SMEs) to gather information for press materials and brief spokespersons before interviews.
20 Key Skills for a Public Relations Coordinator Resume
| Media Relations & Outreach Support | Press Release & Media Alert Drafting (AP Style) |
| Media Monitoring & Tracking (Cision/Meltwater) | Media List Management & Segmentation |
| Event Coordination (Press Conferences/Tours) | Content Calendar Management |
| Crisis Communication Support | Social Media Communications (PR Focus) |
10 Do’s for a Public Relations Coordinator Resume
Tailor Your Resume: Customize for the specific PR sector (e.g., emphasis on tech media, emphasis on consumer lifestyle).
Highlight Certifications/Training: List PRSA accreditation (or associate status) and relevant software training prominently.
Quantify Achievements: Include metrics on media placements secured, total impressions/reach achieved, or accuracy of media lists/tracking.
Use Action Verbs: Start bullet points with verbs like “drafted,” “coordinated,” “secured,” “monitored,” or “supported.”
Showcase Media Wins: Detail the methodology and the strategic, quantified coverage/sentiment result of 3-4 key PR projects.
Include Soft Skills: Highlight strong writing (AP style), attention to detail, rapid responsiveness, and professionalism.
Optimize for ATS: Use standard PR section titles and incorporate key media and software terms.
Keep It Concise: Limit your resume to one page, focusing on relevant PR support and execution experience.
Emphasize Media Relations and Writing: Clearly articulate expertise in preparing press materials and coordinating communication with journalists.
Proofread Thoroughly: Eliminate typos or jargon for a professional document.
10 Don’ts for a Public Relations Coordinator Resume
Don’t Overload with Jargon: Avoid confusing, internal agency or company acronyms; use standardized PR and media terminology.
Don’t Exceed One Page: Keep your resume sharp and focused on the most relevant, measurable duties.
Don’t Omit Dates: Include employment dates for career context.
Don’t Use Generic Templates: Tailor your resume specifically to the detailed, execution duties of a PR Coordinator.
Don’t List Irrelevant Skills: Focus on media relations, writing, monitoring, and event coordination.
Don’t Skip Metrics: Quantify results wherever possible; link achievements to coverage, reach, or sentiment.
Don’t Use Complex Formats: Avoid highly stylized elements or confusing graphics.
Don’t Ignore Monitoring: Include explicit experience tracking and analyzing media coverage.
Don’t Include Outdated Experience: Omit non-PR or non-communications jobs over 10 years old.
Don’t Forget to Update: Refresh for new software mastery, successful campaign support, or advanced writing training.
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