Don’t Lack Metrics: Avoid “wrote copy” alone.
Don’t Exceed One Page: Be ruthless.
Don’t Omit Portfolio: Instant rejection.
Don’t Be Stiff: Show personality appropriately.
Don’t Ignore SEO: It’s now core.
Don’t Use Clichés: Skip “wordsmith” or “creative genius.”
Don’t Add Unrelated: Skip barista jobs.
Don’t Use Tiny Font: Keep readable.
Don’t Forget Mobile: Resume must work on phone.
Don’t Lie About Results: Be ready to show data.


